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Therabody
OVERVIEW
A comedic film that follows a lovable, heroic, millennial dad as he balances the challenges of family and his love for football- all while positioning Therabody as a product that provides relief from the pains of life.
A real story. A very human story, told from a human perspective. One that our viewers are intimately familiar with.
Challenge
How do you make superfans of the world's greatest game feel something deeper about a product they already love?
Skullcandy & bose
OVERVIEW
When designing the Method 360 Wireless Earbuds, Skullcandy set out to accomplish a new level of product excellence and knew that partnering with Bose - a household name and undisputed leader in the audio industry - would help raise the bar. By embedding Bose's premium internal sound technology into Skullcandy's youthful, colorful, and hip external hardware, the Method 360 promised to bring the best of two worlds into one package, proving that these two companies are not antagonistic competitors but rather symbiotic entities with different complementary strengths.
The release of the Method 360 marked the first ever collaboration between Skullcandy and Bose. To celebrate Skullcandy's largest partnership to date, we knew we had to craft and execute an equally large creative concept. One that was truly unique and ambitious. One that went against the grain of traditional video marketing and was bound to stand out and turn heads.
Approach
We find our audience where the emotion already lives - then we earn the right to be there
We are drawn to moments that have to be earned - unscripted slices of reality that, at the right instant, feel achingly honest and true. The goal is to make people laugh first. Comedy is the way in. If we earn the laugh, then we earn the Theragun at the end. And by the time our protagonist, Miles, finally collapses onto that sofa, the audience should feel the payoff in relief.
We want this film to be grounded, specific, and a little bit silly. A real living room, real traffic, and a real dad. But shot with the patience and symmetry of an intentionally placed photo, cut to the rhythm of a Premier League highlight reel, and scored like it's the biggest match of the year. Because for Miles, it is.
PRODUCT & NARRATIVE
Quality over quantity - While we don’t see product show up frequently, it shows up powerfully and intentionally. It’s the brave knight riding in at the final hour to save the day. It is our hero. And our focus. Our storytelling paves the way for its grand entrance. Then it takes the spotlight.
Too many commercials shove product in viewers’ faces, with the result of turning them away. In this piece, we deftly place the product right where it’s supposed to be, and by the time the audience gets to it, they’re happy to see it. Largely because we’ve entertained them beforehand. Our narrative-focus hooks viewers from the get-go, and then engages them all the way until the end. Our audience, like Miles, is awarded sweet relief through Therabody for following us through the journey together.
The Making of ‘Relief’
With the vision in place, it was time to execute the spot. From camera dept to art, the fine-tuning was delicately balanced by the Director, Jimmy Derner. His raw taste in chasing the visceral qualities of life, tied in with a surrealistic tone, achieved a deeper emotional weight to why soccer fans should care about Therabody's products.
The true magic unlocked when a crew just as passionate as the Director got alongside him in the journey towards a meaningful story. The collective power of a crew and the push for dangerously good ideas is what Wolfpack fosters in its members.
And on the whole, thank you to the wonderful people at Therabody for liberating Wolfpack with the freedom for creativity to unfold on a strong brief.
PREVIOUS
Therabody Jet Boots Pro - Two athletes. One recovery. Therabody follows a runner and a cyclist through the grind of training and the stillness of recovery. The JetBoots PRO Plus speeds up the work in between; combining pneumatic compression, vibration, and infrared LED light to reduce fatigue and get them back to doing what they love. Recovery redefined.
CREDITS LIST
Production Company:
Wolfpack Films @bywolfpack
Writer, Director, & Editor: Jimmy Derner
Producer: Megan Short
Production Manager: Anna Grizz
Head of Creative: Gibson Collins
Talent: Cameron Weir, Grace Dambier, Dylan Stuscavage, Curren Weingatner
Client: Therabody @therabody
VP, Global Creative: Sara Dickerson
Head of Brand Marketing: Sarah Foster
Marketing Director, International: Sarah Fortuna
Director, Video and Post Production: Paul Dybas
Producer: Bianca Dovarro
Photographer: Austin Crowley
Crew:
1st AD: Daniel Benn
2nd AD: Drew Depres
PA: Anthony "Ace" Espinoza
PA: Enrique Reyes
PA: Ian Welfey
Catering: Del Mar Catering
BTS: Phil Nasralla
Studio Teacher: Per Stella
Director of Photography: Nyk Allen
1st AC: Pancho Ortiz
2nd AC: Alejandro Olmedo
Gaffer: Thomas Sigurdsson
BBE: TJ Signaigo
Electric: Matt Araquistain
Key Grip: Alex Picasso
BBG: Nate Schinder
Grip: Abel Soto
Grip: Gary Harvill
Production Designer: Alison Melillo
Art Assistant: Sarah Cabigas
Art Assistant: Matt Gaillet
Art Assistant / Driver: Matthew Juliani
HMUA: Kandi Hernadez
Stylist: Kaysie Bergens
Wardrobe PA: Danes Von Der Linden
UK Crew:
Assistant Direction: Plum Stupple- Haris
Director of Photography: Chris Hood
Post Production:
VFX: Pendulum
VFX Producer: Damian Giampietro
VFX Supervisor: Ryan Zum Mallen
Compositors: Darmen Daulet
VFX Editor: Andy Nguyen
Roto Support: The CG Lab
Composer: Lucas Pluim
Sound Design, mix, and master: Colton Jackson
Graphics: Josh Saunders
Color Company: Company3
Colorist: Matthew Osborne
Producer: Shannen Troup
