00:00
/
00:00
00:00
/
00:00
Fanatics
In the sports retail world, Fanatics is the exclusive network for authentic sports apparel and merchandise. Operating on a global scale, they ensure fans have access to their favorite sports gear. Fanatics is known for its ongoing innovation of e-commerce and technology infrastructure to optimize a retail sports experience.
Recognized for their by fans, for fans approach, Fanatics was seeking a creative partner to enhance their brand story and increase audience loyalty, while emphasizing fan-centric values they embrace.
Through this partnership with Wolfpack, we evolved our cinematic storytelling to new levels while building a resonant narrative for two distinct fanbases, as we created a bold vision for sports fans everywhere.
Rise to the challenge
From the start, the project demanded excellence. A pressing timeline, the necessity of multi-partner approvals, and the logistical demands of large-scale production required Wolfpack's lean yet agile team to coordinate on an entirely new level.
The primary goal was to execute a thought-provoking story that balanced visceral emotion with commercial entertainment. We leveraged current day trends while maintaining a forward-looking vision to produce an exciting video that boosts brand engagement.
Wolfpack aimed to capture the raw emotion and unifying power of sports fandom like never before. With intricate set-builds, an enormous cast, and multiple shooting locations, planning and execution were key.
Capture the emotion of sports fandom
Paid media ads
Execution
The Wolfpack team worked efficiently to develop a substantive creative vision, under intense pressure. In a compressed 5-day production timeline, we assembled hundreds of actors, models, and athletes across Los Angeles, transforming alleyways and dive bars into riveting fan-centric worlds. Authentic memorabilia and branded uniforms brought nuance to our visual storytelling, ensuring a thoughtful connection to the Fanatics’ partner franchises.
Collaborating with a team of elite writers, Wolfpack developed and fine-tuned each story to inspire maximum audience impact. The result was a sequence of cinematic moments that celebrated triumphs, acknowledged heartbreaks, and demonstrated the unifying experiences of fandom.
Through development, both the NBA and NHL campaigns reflected the distinct spirit of their respective fan bases while elevating the dynamic culture of sports fandom as a whole.
Results
Despite challenges Wolfpack executed flawlessly. With innovative creativity and a commitment to excellence, we pushed boundaries of what’s possible in a high-stakes production. The NHL and NBA campaigns not only highlighted the Fanatics brand values but showcased the intense, emotional connections between people, sports, and brands.
By blending authentic storytelling with high-quality production, Wolfpack successfully positioned sports fandom as a cultural force, with the Fanatics brand as the foundation. From concept to post-production, this dynamic collaboration brought new meaning to the ‘by fans, for fans’ brand ethos.
CREDITS LIST
Director / Exec Producer: Jimmy Derner
Exec Producer / Producer: Katelyn Pippy
Prod Manager: Jasmine Holdsworth
Prod Coord: Erick Andalon
1st AD: Jason Lombardo
2nd AD: Mike Broseph
2nd 2nd / 2nd AD: Leah Rice
2nd 2nd: Henry Minzes
AD PA: Wes Tavares
AD PA: Franco Pelico
Set PA: Jose Ramos
Set PA: Estefania Pulido
Set PA: Alex Cantu
Client PA: Marie Yamamoto
Set PA - Client / Production: Carlos Escobosa
Office PA: Florencia Colin
Office PA Fill In - I: Ethan Rocha
Office PA Fill In - II: Sean Okawa
Production / Camera Truck PA: Preston Oliver (10/9–10/15)
Set PA - Runner / Production: Emmanuel Guido
Cargo Van #1: Jaime Pinon
Cargo Van #2: Allison Nguyen
EQ Messenger: Marcos
Wardrobe Truck PA: Harper Raymond
BG Wrangler: Chris Davenport
LOCATIONS
Location Manager: Beau Bright
Location Manager - Fill In: Larry Kelly
Location Assistant: Mariano Delatorre
Site Rep - Edit LA: Jerry
FSA - Allied: Daniel Rodriguez
Site Rep - Allied: Brian Gordon
Site Rep - Allied (Backlot): James Lynch
Site Rep - Allied (Office): Mike Lancaster
Police / Ranger (DTLA ITC): James Stout
Police / Ranger (DTLA ITC): Pat Stout
Police / Ranger (DTLA ITC): Eddie Martinez
Film Monitor - BBall: Chuck
Site Rep - Alexandria: Per Beau
SM Police: Per Permit
SM Fire: Per Permit
Site Rep - Laundromat: Per Beau
Site Rep - Diner: Per Beau
Site Rep - Barbershop: Per Beau
Site Rep - RSI: Mary
Site Rep - Ice Rink: Shane Boudreaux
Site Rep - Roy Beans: Per Beau
Site Rep - PC: Per Beau
FSA - Simi: Scott Zeller
Trash: Justin
TRANSPORTATION
Gang Boss: Joe Baker
Scout Driver: Darren Goldberg
MOHO Owner: David Roumbas
MOHO Driver: Carlos Medina
Van Driver: Doug Smith
Van Driver: Richard Chicas
Van Driver: Carlos Zapata
Van Driver: Emily Skelton
VIDEO
DP: Federico Tamburini
1st AC: Duy Nguyen
2nd AC: Tanner Charnstrom
Camera PA: Sophie Donatella
Camera PA: Boone Martinez
DIT: Kohl Baas
Steadicam: Luke Rihl
Process Trailer Driver: Christopher Morden
TCC Driver: Derrick Rose
GRIP
Key Grip: Marc Polanski
BBG: Bobby Ortwin
Addt Grip: Billy Ortwin
Addt Grip: Luis Santos
Addt Grip: Luis Rubio
Addt Grip: Jose "Ben" Juarez
Addt Grip / Driver: Adam Sheedy
Addt Grip / Driver: Erik Covarrubias
Addt Grip / Driver: Peter Yauri
ELECTRIC
Gaffer: Tristan Moffatt
Generator Driver / ACLT: Travis Moffatt
3rd Electric: Ben Perez
Electric Driver: Eric Gilbert
5th Electric: Kurtis Myers
6th Electric: Julian Ross
Driver / SLT: Chris Ponce
SOUND & SCRIPT
VTR (10/10–10/11): Scott LeCuyer
VTR (10/12–10/14): Dylan DeFelicis
VTR 10/14: Rich Breitengross
Audio (10/10): John E. Walker
Audio (10/11–10/14): Kevin Chung, Lee Cheng
ART DEPARTMENT
Production Designer: Alison Melillo
Set Decorator: Akaylah Reed
Leadman: Manny Mancilla
Set Dresser: Sarah Cabigas
Set Dresser: Kevin Murphy
Set Dresser: Kenny Ojeda
Set Dresser: Phoenix Daal
Carpenter: Brad Bailey
Art Assist: Alex 'Ozzman' Scott
Art Assist: Devin Leary
Art Buddy: Andres Montano
SPFX Lead: Rene Diamante
SPFX Assist: Damon Sarafian
SPFX Assist: Tim Madison
Picture Car: Chris Ponce
STYLIST
Stylist: Karla Miranda
Stylist Assist #1: Melissa Miranda
Stylist Assist #2: Jordan Funkey
Stylist Assist #3: Shelley Viall
Stylist Assist #4: Caroline Sachs
Key HMU: Rebecca 'BECK' Abraham
HMU Assist #1: Berenz Castro Daniel
HMU Assist #2: Jenna Howell
HMU Assist #3: Caitlin Wronski
HMU Assist #3 (10/13): Giuliana Lamonca
HMU Assist #4: Alex Lutz
FOOD & SAFETY
Catering: D&R - Edgar Hernandez
Craft Service - Lead: Christy Catanzarito
Craft Service - Assist: Josh Feinman
Medic: Mike Smith
Medic: Leonard Cole
Stunt Coordinator: Tom McComas
Welfare Teacher: Judith Brown
Security: Louis Kitaoka
Security: Joshua Zamorano
Security: Mark Zamorano
Security: Juan Rubio
Security: Alejandro Martinez
STILLS / BTS
Photographer: Cole Ferguson
Digitech: David Ardill
1st Photo Assist: Tyson Lee Smyer
BTS: Scott Larson
BTS: Caleb Sherrill
CASTING
Casting Manager: Mariah Greenberg
Casting Manager: Kris Hutchinson
Casting Manager: Danielle Moseley
Casting Manager: Chris Davenport