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Melin
The Brand
Perfomance headwear pushing limits
Our Job
Ideate and create a breakout campaign
DELIVERABLES
Ideation / concepting
Video Production
Editorial
VFX
Original score
Sound Design & Mix
Color
CREDITS
Melin is a performance wearable like no other. The brand founders understood that the hat isn’t only an accessory, it's a statement. That’s why Melin needed Wolfpack to craft a first-ever commercial that made a bold and immediate impression.
Wolfpack aimed to develop a visual brand story that explored the edges of product design and comfort, crafting a narrative where headwear becomes a lifestyle. Our goal was clear: create an iconic campaign reflecting the detailed intricacies, performance, and technology that make Melin superior, while creating an emotional connection.
Wolfpack aimed to develop a visual brand story that explored the edges of product design and comfort, crafting a narrative where headwear becomes a lifestyle. Our goal was clear: create an iconic campaign reflecting the detailed intricacies, performance, and technology that make Melin superior, while creating an emotional connection.
The Approach
New frontiers in brand storytelling
Wolfpack designed Melin’s commercial to encapsulate adventure-based themes and candid imagery that spoke to a core ethos of TRAIN, PLAY and EXPLORE.
Through action-driven content and emotionally-charged storytelling, we elevated Melin from a brand to a lifestyle, transforming their hats into symbols of resilience. This wasn’t just a campaign, it was a call-to-action, positioning Melin as the essential headwear for those who face challenges head-on.
Through action-driven content and emotionally-charged storytelling, we elevated Melin from a brand to a lifestyle, transforming their hats into symbols of resilience. This wasn’t just a campaign, it was a call-to-action, positioning Melin as the essential headwear for those who face challenges head-on.
Direction
Driving movement at an exhilarating pace
To communicate brand identity we used high-contrast cinematography and intense imagery, highlighting elite performance and durability. Dynamic camera work showcased raw energy during training and stamina-building clips, encouraging viewers to move from observe to engage.
Through crafted dialogue and powerful voice overs, we captured emotion in our story-driven narratives. Synchronizing on-screen text with intense visuals highlighted the brand’s resilience. Using cinematic story development, the Melin brand becomes the necessary headwear brand for risk-takers and thrill-seekers.
No longer an accessory, Melin encompasses life’s best experiences— showcasing life’s moments as intense, playful or adventurous as possible.
To communicate brand identity we used high-contrast cinematography and intense imagery, highlighting elite performance and durability. Dynamic camera work showcased raw energy during training and stamina-building clips, encouraging viewers to move from observe to engage.
Through crafted dialogue and powerful voice overs, we captured emotion in our story-driven narratives. Synchronizing on-screen text with intense visuals highlighted the brand’s resilience. Using cinematic story development, the Melin brand becomes the necessary headwear brand for risk-takers and thrill-seekers.
No longer an accessory, Melin encompasses life’s best experiences— showcasing life’s moments as intense, playful or adventurous as possible.
Execution
High performance in every frame
From concept to post Melin’s campaign was sharp. Closeups shots highlighted product fabric and texture, while powerful performance-based scenes with elite athletes built audience affinity. TRAIN, PLAY, EXPLORE became the constant drumbeat of story development as we emphasized versatility and capabilities through powerful imagery. The signature phrase: “The highest quality headwear in the world” punctuated both the story and video, positioning Melin as a global leader in performance-based headwear.
From concept to post Melin’s campaign was sharp. Closeups shots highlighted product fabric and texture, while powerful performance-based scenes with elite athletes built audience affinity. TRAIN, PLAY, EXPLORE became the constant drumbeat of story development as we emphasized versatility and capabilities through powerful imagery. The signature phrase: “The highest quality headwear in the world” punctuated both the story and video, positioning Melin as a global leader in performance-based headwear.
Paid media ads
Results
Redefining adventurous success.
This dynamic campaign established Melin not just as a brand but as a movement of premium, action-ready headwear. Featuring elite athletes elevated the Melin brand status, creating a strong identity of first-class adventure. Expert cinematography captured authentic performance from shore to green, with Melin as the consistent player. Wolfpack was able to successfully position Melin headwear as the leading gear for those who live on the edge and power on.
This dynamic campaign established Melin not just as a brand but as a movement of premium, action-ready headwear. Featuring elite athletes elevated the Melin brand status, creating a strong identity of first-class adventure. Expert cinematography captured authentic performance from shore to green, with Melin as the consistent player. Wolfpack was able to successfully position Melin headwear as the leading gear for those who live on the edge and power on.
CREDITS LIST
Director: & Edit Jimmy Derner
DP: Gabe Knoos-Newton
Super 8mm Cam Op: Jack Revell
1st AC: Nolan Englund, Warren Mcelroy
Steadicam: Michael McDonald
Sound Mixer: Robert Melanson
Gaffer: Caleb Sherrill, Austin Dammann
KG: Julian Ortiz
Swing: Dallas Patterson
FPV: William Mack