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Therabody

The Brand

Percussive therapy for every body

Our Job

Relief that meets you where it hurts

DELIVERABLES

Research & strategy

Ideation / concepting

Video Production

Editorial

VFX

CGI

Original Score

Sound Design & Mix

Color

CREDITS

View Credits +

A comedic film that follows a lovable, heroic, millennial dad as he balances the challenges of family and his love for football- all while positioning Therabody as a product that provides relief from the pains of life.

A real story. A very human story, told from a human perspective. One that our viewers are intimately familiar with.

How do you make superfans of the world's greatest game feel something deeper about a product they already love?

The Approach

We find our audience where the emotion already lives - then we earn the right to be there

We are drawn to moments that have to be earned - unscripted slices of reality that, at the right instant, feel achingly honest and true. The goal is to make people laugh first. Comedy is the way in. If we earn the laugh, then we earn the Theragun at the end. And by the time our protagonist, Miles, finally collapses onto that sofa, the audience should feel the payoff in relief.

We want this film to be grounded, specific, and a little bit silly. A real living room, real traffic, and a real dad. But shot with the patience and symmetry of an intentionally placed photo, cut to the rhythm of a Premier League highlight reel, and scored like it's the biggest match of the year. Because for Miles, it is.

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PRODUCT & NARRATIVE

Quality over quantity - While we don’t see product show up frequently, it shows up powerfully and intentionally. It’s the brave knight riding in at the final hour to save the day. It is our hero. And our focus. Our storytelling paves the way for its grand entrance. Then it takes the spotlight.

Too many commercials shove product in viewers’ faces, with the result of turning them away. In this piece, we deftly place the product right where it’s supposed to be, and by the time the audience gets to it, they’re happy to see it. Largely because we’ve entertained them beforehand. Our narrative-focus hooks viewers from the get-go, and then engages them all the way until the end. Our audience, like Miles, is awarded sweet relief through Therabody for following us through the journey together.

The Making of ‘Relief’

With the vision in place, it was time to execute the spot. From camera dept to art, the fine-tuning was delicately balanced by the Director, Jimmy Derner. His raw taste in chasing the visceral qualities of life, tied in with a surrealistic tone, achieved a deeper emotional weight to why soccer fans should care about Therabody's products.

The true magic unlocked when a crew just as passionate as the Director got alongside him in the journey towards a meaningful story. The collective power of a crew and the push for dangerously good ideas is what Wolfpack fosters in its members.

And on the whole, thank you to the wonderful people at Therabody for liberating Wolfpack with the freedom for creativity to unfold on a strong brief.

Therabody Jet Boots Pro - Two athletes. One recovery. Therabody follows a runner and a cyclist through the grind of training and the stillness of recovery. The JetBoots PRO Plus speeds up the work in between; combining pneumatic compression, vibration, and infrared LED light to reduce fatigue and get them back to doing what they love. Recovery redefined.

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